| New Industrial Revolution |
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The New Industrial Revolution has more to do with rectifying or even undoing some of the damage that resulted from the last Industrial Revolution. Rather than a call for industrialization, expansion of mechanization, or a broadening of global markets, the New Industrial Revolution is characterized by merging traditionally contraditory disciplines: environmental sustainability and economic competitiveness. Ushered in by world-renowned industrial designer William McDonough, the New Industrial Revolution is viewed as a necessity in order to change the direction of the current industrial modality. The New Industrial Revolution will produce a world of abundance and good design - a delightful, safe world that our children can play in. At the heart of the New Industrial Revolution is a quantum leap in the way that humans think of the products that we purchase and consume. The traditional “cradle to grave” product lifecycle must be changed to a system of “cradle to cradle” product flow. This alternative product flow can be characterized as “reuse": returning consumer products to the environment as biological nutrients, or to industry as technical nutrients that can be infinitely recycled. |